Aludecor | The Golden Mile by The Saltee Group
Phirey Esho Kolkata | Dream One by The Jain Group
Aludecor
One of our clients, 'Aludecor,' recently announced plans to market their new product, 'Zinc Metal Composites.' We began a digital campaign a month in advance, releasing a series of teasers with engaging content to generate buzz for the new product.
Target Audience:
Business entities dealing in the Real Estate Construction industry.
Individual Contractors
Individual Developers
Challenge:
Raising awareness around the newly introduced product ‘Zinc Metal Composites.’
Making this product a viable alternative for people in the industry.
Strategy & Execution:
We launched a series of teasers to create hype around the product, prior to its launch.
We started our hashtag, #ZCP, to hint at the product, and used creatives to subtly grab our audience’s attention even more.
We garnered attention on the product by creating awareness of its competitive edge.
Finally we launched the product to great success, and sustained the buzz after the launch.
The platform’s that were primarily used were Facebook, Instagram & Twitter.
Campaign Result:
Reach: 100K +
The Golden Mile by The Saltee Group
Saltee Group's The Golden Mile was a pioneering real estate project centered on the notion of 'Luxury Senior Living.' The Saltee Group pioneered this concept in Kolkata, therefore the campaign's primary purpose was to raise awareness of the notion of 'Luxury Senior Living' and what it entailed.
Target Audience:
HNIs having family based in Kolkata
HNIs residing in Kolkata, above the age of 55.
NRB or Non-residential Bengalis
NRI or Non-residential Indians
Challenge:
Raising awareness around the concept of ‘Senior Luxury Living’
Making this concept a viable choice for people in the TG to make their real estate investment in.
Strategy & Execution:
First, we raised brand awareness. We improved Google search ad delivery and efficiency using ad automation.
Reach and frequency campaigns used Facebook videos, carousels, and static content. Twitter, Linkedin, and Instagram were also utilized.
We used Google's display network for branding. We branded using Trueview and YouTube bumper ads.
Yahoo, Taboola, and inshorts were also utilized. We used 99acres to publicize.
We picked generic keywords. We ran a guerilla campaign with call and site extensions so buyers could get all the information quickly.
Yahoo Native, Taboola, magic bricks, Facebook newsfeed, and Youtube generated leads. These sites supplied great leads.
Remarketing swayed people over. During remarketing efforts, we used WhatsApp and SMS to create urgency among prospects to buy or book the home online.
Campaign Result:
Reach: 15 Lakh +
Engagement: 3 Lakh +
Leads: 2,000 + in under 6 months.
Site Visits: 250 +
Phirey Esho Kolkata
TOI Phirey Esho Kolkata, a campaign that celebrated Kolkata Pride at its best to talk of a city on the march of progress. Asking the Kolkata residents to invite their loved ones to come back to Kolkata during Pujo and be a part of the celebrations.
Target Audience:
Bengalis not staying in West Bengal, dispersed throughout the country.
Bengalis not staying in India, dispersed throughout the world.
Challenge:
Engage and connect with the emotions of Kolkatans and Kolkatans residing globally.
Collect the maximum number of digital letters.
Strategy & Execution:
Social Media Assets (Facebook + Instagram) were activated.
A micro website was designed to collect digital letters. Constant social media campaigns were promoted to engage with existing users and attract new ones.
Partnered with influencers, third party pages to drive more engagement.
Ran digital banners ads to drive more traffic to the microsite
WhatsApp & SMS campaigns were done to engage with existing users and attract new ones.
Facebook frames were also designed to create engagement.
Campaign Result:
Reach: 3 Million+ people
Engagement: 4.5 Lakh + people
Collect maximum digital letters.
Video Views: 6.4 Million+ views
Video Reach: 15 Million + people
Total Digital Letters: 20,000+ letters
Dream One by The Jain Group
The Jain Group's Dream One is a futuristic luxury real estate project in New Town, Kolkata, bang opposite Eco Park. Few residential projects can compete with the modernist design of DREAM ONE, which is enhanced by the application of new technology to accommodate a futuristic lifestyle. We were taken onboard to raise and spread awareness about the project.
Target Audience:
First-time home-buyers, investors, people interested in a luxurious property.
HNIs looking to buy real estate in Kolkata.
Aspirational young audience
Challenge:
Raising awareness around the concept of futuristic luxury real estate.
Making this concept a viable choice for people in the TG to make their real estate investment in.
Strategy & Execution:
First, we raised brand awareness. We improved Google search ad delivery and efficiency using ad automation.
Reach and frequency campaigns used Facebook videos, carousels, and static content. Twitter, Linkedin, and Instagram were also utilized.
We used Google's display network for branding. We branded using Trueview and YouTube bumper ads.
Yahoo, Taboola, and inshorts were also utilized. We used 99acres to publicize.
We picked generic keywords. We ran a guerilla campaign with call and site extensions so buyers could get all the information quickly.
Yahoo Native, Taboola, magic bricks, Facebook newsfeed, and Youtube generated leads. These sites supplied great leads.
Remarketing swayed people over. During remarketing efforts, we used WhatsApp and SMS to create urgency among prospects to buy or book the home online.
